McLaren Automotive releases dynamic short film to mark ...

• McLaren?s MP4-12C filmed on location in the Middle East region at iconic Yas Marina Circuit, as well as in breathtaking desert landscape
• McLaren?s first film shot in the Middle East accompanied by stunning images of the MP4-12C available at www.media.mclarenautomotive.com
• Release of film highlights further growth of network in the region and importance to the brand as Abu Dhabi showroom is opened by McLaren Automotive?s CEO, Antony Sheriff.

Abu Dhabi, United Arab Emirates (May 23rd 2012) McLaren Automotive has marked the opening of its Abu Dhabi showroom, the next stage in the company?s growth of its Middle East network, by launching a breathtaking video of its debut model the MP4-12C entitled ?McLaren 12C finds ?The Perfect Line? at Yas Marina Circuit?, which is inspired by a motor racing ethos and the Formula 1 technology at the heart of the 12C. The video, which was filmed on location in the Middle East, is now available to view and share at the company?s official YouTube channel -

At home both on the road and on the race track, the film mixes stunning aerial footage with close-up action shots, all set within the beautiful urban and desert scenery in the Emirate of Abu Dhabi. The visually dynamic short film also follows the company?s high-performance, premier sports car as it takes on the famous Formula 1 track at Yas Marina Circuit.

The video is evidence of McLaren Automotive?s commitment to the Middle East, a region renowned for its passion for high-end sports cars and is accompanied with a range of stills taken in conjunction with the film which can be seen at http://media.mclarenautomotive.com/.

McLaren Automotive Regional Director, Middle East and Africa, Mark Harrison, said: ?We wanted to produce this video to highlight our presence across the Middle East and reaffirm our commitment to establishing our brand in the region. The 12C is as comfortable on the road as a premium sedan, yet faster than any competitor car in its segment and this excellent video shows this fact; capturing the beauty of the desert, the emotion of the urban environment and the drama of a world famous Formula 1 circuit ? three locations where the 12C is supremely confident.?

McLaren on Abu Dhabi streets

The award winning MP4-12C, the first ?pure? McLaren production road car, draws upon the company?s longstanding Formula 1 experience and features a number of unique new technological highlights that make it the world?s fastest and also one of the most efficient high performance sports cars; a one-piece, moulded carbon chassis, a compact, lightweight and highly efficient 592bhp V8 twin turbo engine, and the innovative ?Proactive Chassis Control? suspension system that ensures ultimate track performance or great comfort on the road at the turn of a switch.

All of which means that the MP4-12C can accelerate from 0 to 100 km/h in just 3.1 seconds on Corsa tyres, making it the quickest car in its segment. The 0-200 km/h figure is an equally breathtaking 8.9 seconds.

McLaren on Abu Dhabi streets

The Middle East is a major market for McLaren Automotive, with six of its 35 dealerships worldwide set to be located in the region. In addition to showrooms now open in Abu Dhabi and Dubai in the UAE (Al Habtoor Motors), and has also opened showrooms in Kuwait (Ali Alghanim & Sons Automotive). McLaren is set to launch further showrooms in Jeddah, Saudi Arabia and Manama, Bahrain (both Al Ghassan Motors) and Doha, Qatar (Al Wajba Establishment). There is also a service centre in Lebanon (Saad & Trad Sal).

McLaren Automotive is an independent company, chaired by Ron Dennis, and based at the McLaren Technology Centre, the McLaren Group?s headquarters in Surrey. McLaren Automotive has a rich and seamless heritage in producing premium sports cars for the road: the McLaren F1 road car, which was launched in 1992, set the world land speed record for a production car, and is regarded as one of the best examples of supercar exotica. The Mercedes-Benz SLR McLaren is the most successful supercar ever in its price bracket, having sold twice as many cars as its nearest carbon-based rival.

McLaren Automotive is now launching a new car company through a global network of highly regarded premium car retailers who will sell a full range of McLaren high-performance sports cars built at an advanced new manufacturing facility, the McLaren Production Centre.
McLaren Automotive?s debut model is the MP4-12C. Drawing on the company?s long-standing Formula 1 experience in its concept and development, the 12C will be lighter, more powerful, more fuel efficient and more exclusive than its key competition. The 12C will be followed by a range of new McLaren models and derivatives all will be high performance, yet highly efficient and make the best use of Formula 1 technology and know-how.

It will achieve its performance benchmarks by introducing a unique one-piece moulded carbon chassis into the ?core? sports car segment using a new production method. All McLarens will be based on this innovative carbon technology; McLaren has not built a racing or road car on anything other than a carbon chassis in 30 years.

kc chiefs kc chiefs judy garland j r martinez j r martinez long island serial killer wizard of oz